Why VOOPOO Is Dominating the Vape Market in the UK (2025)

September 02, 2025 — By Irfan Aleem

When you walk into a vape shop in London, Manchester, or even browse the UK’s premium online vape shop, one brand keeps popping up: VOOPOO. By 2025, VOOPOO will have established itself as one of the most trusted and innovative vape brands in the UK. From the iconic Drag series to the beginner-friendly ARGUS pods, VOOPOO is everywhere.

But what makes VOOPOO stand out in such a competitive market? The answer lies in innovation, recognition, and adaptability. Unlike brands that rely heavily on disposables, VOOPOO has built its reputation around refillable vape systems, award-winning technology, and sustainable designs. In short, VOOPOO isn’t just selling devices, it’s shaping the future of vaping in the UK.

Innovation Driving VOOPOO’s Success

Innovation Driving VOOPOO’s Success

Breakthrough Technologies

At the heart of VOOPOO’s dominance is its groundbreaking technology. The ARGUS G3, powered by the iCOSM CODE 2.0 chipset, offers longer coil life, consistent flavour, and innovative vaping modes. This isn’t just marketing talk; users across the UK report smoother hits, better flavour retention, and fewer coil changes.

The Drag Series, especially the Drag H40, has become a household name in the UK vape scene. Known for fast ignition speed, customisable smart modes, and premium build quality, the Drag devices appeal to advanced vapers who crave power without sacrificing reliability.

And let’s not forget the TPP atomiser and PnP X coil platform. These ensure better airflow, thicker clouds, and versatile coil options, making them a top pick for both cloud chasers and flavour enthusiasts.

Product Design & User-Centric Features

VOOPOO’s appeal doesn’t stop at performance. Their designs are sleek, ergonomic, and practical. Adjustable airflow, fast USB-C charging, and lightweight builds make them convenient for on-the-go vapers.

  • Beginners in the UK often lean towards the ARGUS Pods for their simplicity and low maintenance.
  • Experienced vapers prefer the Drag and Argus Pro kits for power and customisation.

This balance between beginner-friendly pods and high-end mods is one reason why VOOPOO has a wider user base than many competitors.

Awards & Recognition in the UK

Ecigclick Vape Awards

If you’re wondering whether the hype around VOOPOO is justified, look at the awards. VOOPOO has won the “Best Vape Brand” award at the Ecigclick Awards for three consecutive years. The ARGUS Pod also picked up awards for Best Beginner Kit, while the ARGUS P1 was recognised as the Best Pod e cig.

Vapouround Awards & Expo Wins

At the UK Vaper Expo and Vapouround Awards, VOOPOO walked away with titles such as Best Pod, Best Mod, and Vape Brand Best Overall (2022), as well as a “Best Marketing” award in 2024. Alongside this, in 2024, UForce X has won the award for best sub-ohm tank, and Voopoo Drag 5 has won the award for best vape mod. These recognitions show that VOOPOO isn’t just popular with users; it’s highly respected within the industry itself.

Awards are more than just trophies; they signal trust, consistency, and quality assurance - key reasons why UK vapers continue to choose VOOPOO.

Regulatory Alignment & Market Fit

Adapting to the Disposable Vape Ban

By June 2025, the UK government will enforce a ban on disposable vapes. While this has rattled many brands that built their name on disposables, VOOPOO is already a step ahead. Their strong line-up of refillable pod systems and mods positions them perfectly for the future.

Sustainability & Compliance

VOOPOO has also shown commitment to eco-friendly vaping. With refillable systems that reduce plastic waste and long-lasting coils, they’ve become a favourite for environmentally conscious users.

Additionally, VOOPOO joined the UK Vaping Industry Association (UKVIA) in April 2023, demonstrating its commitment to compliance, safety, and legitimacy within the UK market.

Brand Visibility & Market Positioning

Sponsorships & Public Exposure

VOOPOO isn’t just winning awards, it’s winning attention. Their sponsorship of the British Touring Car Championship (BTCC) has placed the brand in front of 50,000 live viewers and over 500 million broadcast audiences worldwide. This kind of exposure builds mainstream recognition, making VOOPOO more than just the best vape brand; it’s a lifestyle choice.

Consumer Trends & Market Dynamics

UK Vaping Demographics (2023–2025)

The UK vape scene is changing fast. With the disposable ban coming into effect, more users are turning towards refillable pod systems. Younger vapers and cost-conscious users especially prefer stylish, portable, and affordable devices that still deliver performance.

How VOOPOO Matches Demand

VOOPOO has positioned itself perfectly here:

  • Affordable entry kits (like ARGUS Pods) for beginners.
  • High-performance mods (like Drag 4) for advanced users.
  • Eco-friendly refillable systems that fit post-disposable regulations.
  • You can find Greet Vape’s physical shops if you want to buy genuine VOOPOO products:

    So, if you’re in the UK and looking for real VOOPOO devices, you can visit these Great Vape stores. From simple starter kits to advanced mods, VOOPOO has options for every type of vaper.

What VOOPOO Offers: Vape Series & Platforms

What VOOPOO Offers: Vape Series & Platforms VOOPOO’s strength isn’t just technology; it’s the variety of products that cater to every kind of vaper. Here’s a quick look:

  • ARGUS Series – Compact, beginner-friendly kits with smart chipsets. Example: ARGUS P1S Pod Kit and Argus G3 Mini, loved for simplicity and portability.
  • Drag Series – Iconic mods built for performance. Example: Drag E60 and Drag S PnP, known for power and custom modes.
  • VINCI Series – Pod-mod hybrids with style. Example: VINCI 3 Pod Kit and Vinci E120 is a great middle ground between pods and mods.
  • V Series – Sleek devices focusing on portability and ease of use. Example: V Suit Pod Kit.
  • Accessories – A wide range of Voopoo tanks, Voopoo pods, and Voopoo coils to support every vaping style.

Platforms Behind the Power

  • iCOSM CODE 2.0 – Boosts flavour and coil durability (seen in ARGUS G3).
  • PnP X Platform – Known for its versatile coils and tanks (UFORCE-X).
  • GENE Chipset – The engine behind the Drag Series, giving fast ignition and smart control.
  • This mix of series and platforms shows why VOOPOO appeals to both beginners and advanced vapers; it’s not just one device, it’s a whole ecosystem.

    Competitive Landscape: Where VOOPOO Stands

    Competitive Landscape: Where VOOPOO Stands In the UK, the vape market is crowded with names like Elf Bar, Vuse, Vaporesso, GeekVape, and Uwell. But while most rely heavily on disposables or niche devices, VOOPOO stands out by combining innovation, awards, visibility, and compliance.

    Competitor Snapshot (UK 2025):

    Brand

    Main Focus

    Strengths

    Weakness vs VOOPOO

    Elf Bar

    Disposables

    Popular, affordable

    Weak future post-ban

    Vaporesso

    Mods & Pods

    Good build quality

    Smaller UK presence

    GeekVape

    Cloud-chasing mods

    Advanced performance

    Less beginner appeal

    Uwell

    Pods

    Flavour quality

    Narrower range

    VOOPOO

    Refillable kits

    Awards, tech, trust

    Dominating presence

     

    This table makes one thing clear: VOOPOO balances both worlds, beginner pods and advanced mods, while also future-proofing against regulation changes.

    Why VOOPOO Is the UK’s Dominant Vape Brand – Key Takeaways

    Factor

    VOOPOO Strength

    Innovation

    Advanced chipsets (iCOSM 2.0), Drag legacy

    Recognition

    Ecigclick, Vapouround, Vaper Expo awards

    Adaptability

    Strong refillable pod portfolio, post-disposable readiness

    Visibility

    BTCC sponsorship, UKVIA membership, 100+ retail locations

     

    In short, VOOPOO has earned its dominance by combining technology, trust, and adaptability.

    FAQs

    Why is VOOPOO so popular in the UK vape market?

    Because it offers award-winning products, refillable systems, cutting-edge chipsets, and a strong retail presence, all while staying aligned with UK regulations.

    Is VOOPOO better than Elf Bar or Vuse?

    Yes, especially after the UK disposable ban. While Elf Bar and Hayati focus more on disposables, VOOPOO’s refillable pods and mods are future-proof, eco-friendly, and more cost-effective in the long run.

    Where can I buy VOOPOO products in the UK?

    Shop authentic VOOPOO products online at Greet Vape or visit our stores at Smithdown Rd (Liverpool), Liscard (Wallasey), Ellesmere Port, and Dingle (Liverpool) for genuine kits and accessories.

    Conclusion

    VOOPOO has proven why it leads the UK vape market, with smart tech, trusted quality, and devices for every type of vaper. From beginner-friendly pods to powerful mods, VOOPOO keeps setting the standard. For genuine kits and accessories, shop online at Greet Vape or visit our stores across Liverpool, Wallasey, and Ellesmere Port.

    Irfan Aleem

    Director, Greet Vape

    Irfan is the Director of Greet Vape and brings over 15 years of hands-on experience in the UK vaping industry. Known for his sharp commercial insight and grounded leadership style, he specialises in retail growth, sales training, and product strategy. His work sits at the intersection of business performance and education, with a focus on real-world results.