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August 19, 2025 — By maff ali
Are IVG vapes safe? This is a crucial question for UK vapers interested in the popular I Vape Great (IVG) brand. In this comprehensive guide, we’ll explore IVG vape ingredients, nicotine content, legal compliance, and potential health risks.
By the end, you’ll know whether IVG vapes are a safe and good choice, and we’ll answer related questions like are IVG vapes legal, do IVG vapes have diacetyl, do IVG vapes have nicotine, and even are IVG vapes being banned in the UK. Let’s dive in.
IVG (I Vape Great) is a well-known UK e-liquid and vape brand, launched in 2015. So, are IVG vapes good? In terms of quality and popularity, yes, IVG has won multiple awards and earned a strong reputation among vapers.
IVG was crowned “Best UK Brand” in both 2019 and 2020, and its products are now sold in over 100 countries. This speaks to their quality, consistency, and flavour excellence. Vapers often praise IVG e-liquids for bold, enjoyable flavours and reliable performance.
IVG’s product range is broad. They produce 10ml nic salt e-liquids, larger shortfill bottles (zero-nicotine liquids you can add nicotine to), and previously offered disposable vapes (the IVG Bar series). In 2021, IVG even launched its own disposable vape devices filled with popular nic salt flavours. These disposables quickly became popular for their ease of use and satisfying hit.
Overall, IVG focuses on helping adult smokers switch by providing satisfying nicotine delivery and great taste. The brand’s positive reputation suggests IVG prioritises both flavour and safety , a good sign for those wondering are IVG vapes safe and reliable to use.
Are IVG vapes legal? Yes, in the UK, IVG vapes have been legal to sell and use, as long as they comply with the UK’s strict regulations (more on compliance below). IVG is a fully registered and compliant manufacturer, which means its products meet the standards set by UK authorities for e-cigarettes.
In short, IVG vapes are good-quality, legal products made by a reputable British company. Now, let’s examine what’s inside an IVG vape and why many consider them a safer alternative to smoking.
One key factor in vape safety is the ingredients. Is IVG e-liquid vape juice safe to use, or are IVG vapes toxic? IVG e-liquids are made with a few basic ingredients that are common across most reputable vape brands: propylene glycol (PG), vegetable glycerine (VG), nicotine, and flavourings. These are food-grade or pharmaceutical-grade ingredients.
According to IVG, their nic salt formula contains only those four components and “doesn’t contain any of the ingredients that could be detrimental to health.” In other words, an IVG vape is diacetyl-free and free of other banned or dangerous additives. This is crucial to know if you’re asking if IVG vapes have diacetyl or diacetyl is in IVG vapes. The answer is no – you can consider IVG vape diacetyl-free by design.
Diacetyl is a butter-flavoured chemical that gained notoriety for causing “popcorn lung” (bronchiolitis obliterans) in factory workers who inhaled it in large amounts. It was used in some early e-liquids, but UK and EU regulations now ban diacetyl in vape products. IVG, as a UK brand, adheres to this rule strictly.
In fact, IVG themselves have stated that manufacturers have completely cut the use of diacetyl in e-liquids after these regulations, and that popcorn lung has never actually been linked to vaping in real-world use.
So if you’re wondering “do IVG vapes have diacetyl?” or “is diacetyl in IVG vapes?” , rest assured, IVG e-liquids contain no diacetyl or similar buttery compounds. This eliminates a major potential risk and demonstrates IVG’s commitment to safety.
Besides avoiding diacetyl, IVG uses only high-quality, vetted ingredients. PG and VG are common solvents found in foods, medicines, and even asthma inhalers, and are generally regarded as safe to inhale at normal levels.
The flavourings used are food-grade. According to IVG, “there’s nothing other than food-grade flavourings, vegetable glycerin, propylene glycol and nicotine in them. None of those are carcinogenic.” This aligns with expert views that vaping ingredients, when properly formulated, are far less harmful than the 7,000 chemicals in tobacco smoke.
In summary, IVG vape juice is formulated to be as safe as possible for inhalation, containing no known toxic additives. The brand prides itself on clean ingredients and compliance – meaning as a user, you aren’t inhaling nasty surprises.
(One note: “toxic if swallowed” , like all nicotine e-liquids, IVG juice is toxic if ingested or absorbed in high dose. This is why bottles have child-proof caps and carry warnings. As long as you only vape it as intended and keep it away from children, there’s no cause for alarm.)
Let’s talk about nicotine, since many users ask questions like “Does IVG vape have nicotine?”, “How much nicotine is in IVG vape?” and “IVG vape nicotine vs regular nicotine”. Nicotine is indeed a component of most IVG products (unless you choose a zero-nicotine option).
All IVG disposable vapes (the IVG Bars) come pre-filled with nicotine e-liquid. Specifically, they use nicotine salt e-liquid at a strength of 20 mg/ml (2% nicotine). This is the maximum nicotine level allowed in the UK, and it provides a satisfying dose akin to smoking. So, does IVG vape have nicotine?. Yes, if you’re using an IVG disposable or a nicotine e-liquid, it will contain nicotine (unless labelled nicotine-free).
IVG offers a variety of nicotine strengths in its bottled liquids. Their IVG nic salt 10ml bottles usually come in 10 mg or 20 mg nicotine salt strength (often sold as 10mg for a mild option or 20mg for a strong hit, per UK norms).
Meanwhile, IVG 50/50 freebase nicotine e-liquids may come in lower strengths like 3 mg, 6 mg, 12 mg, etc., which are common for those gradually reducing nicotine. They also produce 0 mg shortfills (typically 50ml or 100ml bottles) that contain no nicotine until you add a nic shot.
In summary, IVG vape nicotine levels range from 0% (nicotine-free) up to 2% (20 mg/ml), covering the full spectrum to suit different vapers.
Notably, IVG (like many modern brands) uses nicotine salts in its high-strength e-liquids and disposables. Nicotine salt is simply a form of nicotine that has been modified (usually with a mild acid like benzoic acid) to create a smoother hit at higher strengths.
When comparing IVG vape nicotine vs regular nicotine, you’re really comparing nicotine salt vs freebase nicotine. The nicotine itself is the same molecule, but nic salt hits the bloodstream faster and feels less harsh on the throat. This means a 20 mg IVG nic salt will feel smoother and more easily inhaled than an 18 mg regular (freebase) nicotine liquid, which can be quite harsh IVG’s choice to use nic salts in disposables is deliberate, it allows heavy smokers to get a satisfying nicotine hit (equivalent to a strong cigarette) without an unpleasant throat irritation.
Many ex-smokers find nicotine salts more satisfying and “cigarette-like” in nicotine delivery. So an IVG vape with nicotine salts provides a strong dose with a gentle throat hit, whereas a similar strength of regular freebase nicotine would be much tougher to inhale.
Each IVG disposable bar contains 2 ml of e-liquid at 20 mg/ml, so it has a total of 40 mg of nicotine in the device (roughly equivalent to the nicotine in a pack of cigarettes, though absorbed more gradually via vaping).
Meanwhile, an IVG Pro 12 pod kit uses prefilled pods (2 ml each, 20 mg), and typically the kit might have multiple pods, for example, a total of 12 ml of liquid across pods means 240 mg of nicotine distributed in many puffs. All of these remain within legal limits per pod. Importantly, UK law caps nicotine at 20 mg/ml, and IVG vape nicotine levels comply with this limit, you won’t find any 50 mg super-high nic versions in the UK market.
If you prefer lower nicotine, IVG’s 10ml nic salt range includes 10 mg strength options, and their freebase e-liquids go as low as 3 mg or even zero. Thus, you can choose an IVG vape to match your desired nicotine intake. Just remember: nicotine is addictive, so if you don’t already use nicotine, it’s best not to start. But for adult smokers looking to quit cigarettes, IVG vapes provide an effective nicotine delivery with controlled strengths.
(One more comparison on IVG vape nicotine vs regular nicotine: The experience difference is significant. Nic salt e-liquid like IVG’s gives a quick nicotine satisfaction with minimal throat burn. Regular freebase nicotine e-liquid, used in standard 50/50 juices, has more throat hit and a slower nicotine absorption. IVG actually offers both types – their “IVG 50:50” range uses freebase nic, while their “IVG Salts” use nic salt. You can choose which you prefer. Many vapers start with nic salts for a smooth transition from smoking, then later might switch to lower-strength freebase as they reduce dependence.)
Safety isn’t just about ingredients, it’s also about regulations. So, are IVG vapes legal and what regulations apply? In the UK and EU, e-cigarettes are tightly regulated for safety and quality. IVG, being a UK brand, has to comply with all these rules, known as the Tobacco Products Directive (TPD) regulations. I
VG vape compliance with the TPD means several things: their e-liquids with nicotine are sold in ≤10 ml bottles, their devices or pods have ≤2 ml capacity, nicotine strength is ≤20 mg/ml, and all products must be submitted to the Medicines and Healthcare products Regulatory Agency (MHRA) with emissions test data and ingredient lists.
Any ingredient proven harmful when inhaled (like diacetyl) is banned. Products must include proper health warnings and child-safe packaging. IVG follows these rules closely, this strong IVG vape regulation compliance ensures their products are legal and as safe as possible.
For example, IVG’s big puff bars are fully TPD compliant. They contain 2 ml of nic salt e-liquid at 20 mg, have built-in safety features, and have been tested and notified to authorities. IVG themselves explain that “IVG bars… contain 2ml of our signature nic salts and follow all the rules set forth by the TPD… made of four basic ingredients (PG, VG, nicotine, flavourings) and don’t contain any ingredients that could be detrimental to health.”.
This level of compliance means when you buy an IVG vape from a reputable retailer, you know you’re getting a legal, tested product that meets UK safety standards. Are IVG vapes legal?, Yes, absolutely, IVG vapes are legal in the UK as long as you purchase the TPD-compliant versions (which is the case for all official UK stock). Always buy from reputable vendors to ensure you’re getting a genuine, compliant product. IVG is sold in major supermarkets and vape shops, which is a good sign of legitimacy.
In early 2025, UK regulators took a new step: banning single-use disposable vapes due to environmental and youth usage concerns. You may have heard about this and wonder, “are IVG vapes being banned?” or “Will IVG vapes be banned?” Under this new policy, all disposable vapes (of any brand) are prohibited from sale in the UK from 1 June 2025.
This includes IVG’s disposable IVG Bar products. So, IVG’s single-use vapes will indeed be banned from sale going forward, as part of the nationwide ban on disposables. The ban came about to curb underage vaping and reduce litter from tossed vapes – not because the devices were unsafe per se, but because of broader public health and environmental goals.
Importantly, this ban does not mean all IVG products are banned. Only the single-use, prefilled devices (the ones you use and then discard entirely) are affected. IVG as a company has responded proactively: they stopped supplying disposables in advance of the ban and have voiced support for the legislation. IVG is pivoting to focus on rechargeable, refillable, and pod-based alternatives instead.
For example, IVG now offers devices like the IVG 4-in-1 2400 (a rechargeable kit with multiple pre-filled pods in one device) and the IVG Pro 12 refillable pod kit, which provide the same flavours and nic salt experience but in a reusable format. These kinds of products are still legal and will replace throwaway vapes. So, if you’re asking “will IVG vapes be banned entirely?”, the answer is no – only the disposable IVG vapes are being banned (as part of the general disposable ban). Still, IVG’s refillable vape kits and e-liquids remain legal.
To summarise the legal situation: Up until mid-2025, IVG’s disposables were legal and compliant. From June 2025 onward, you won’t find IVG single-use bars in UK stores due to the ban. However, IVG’s brand isn’t disappearing; they continue to sell IVG nicotine salt e-liquids, shortfills, and new pod-based devices that meet regulations. This move actually underscores IVG’s commitment to regulatory compliance and responsibility.
They’re ensuring that IVG vape regulation standards are met or exceeded. For consumers, it means you’ll be using IVG products in a slightly different form (more eco-friendly devices), but you can still enjoy their flavours and nicotine satisfaction legally.
(Fun fact: IVG, along with other top brands, aimed to be one of the first to go “disposable-free” in the UK, supporting sustainability. So while some might miss the convenience of an IVG Bar, the brand is actively helping vapers transition to the new era of reusable vape kits.)
Finally, let’s address health risks: are IVG vapes safe in terms of health effects, and are IVG vapes tested for safety? Broadly speaking, vaping is considered far less harmful than smoking by UK health authorities. Since IVG vapes use standard e-liquid ingredients and are regulated, their health profile is similar to that of any reputable vape product.
There is no evidence that IVG vapes are toxic or pose any unique danger. In fact, all legal UK e-cigarettes (including IVGs) must undergo emissions testing, meaning their vapour is lab-tested for harmful chemicals like heavy metals, carbonyls, etc., before they can be sold. This ensures they don’t emit unsafe levels of toxins.
Yes, IVG vapes are tested for safety as part of this process; every IVG e-liquid and device will have an MHRA notification confirming it passed the required tests. This regulatory oversight should reassure anyone worried about safety; IVG can’t just put out untested products. When you use an IVG vape, you’re using a product that meets stringent safety criteria set by experts.
In terms of ingredients and inhalation, we’ve covered that IVG’s e-liquids avoid known harmful additives and stick to ingredients widely regarded as safe for inhalation. The absence of tar, carbon monoxide, and thousands of combustion byproducts is a huge health advantage of vaping over smoking. Public Health England famously estimated vaping to be ~95% less harmful than smoking, and while ongoing research continues, the consensus is that vaping poses only a small fraction of the risk of cigarettes.
IVG vapes fall into this category of reduced-harm alternatives. They deliver nicotine (which is addictive but not carcinogenic) without burning tobacco. The vapour does contain some chemicals also found in cigarette smoke, but at much lower levels. Typically, this includes traces of certain volatile organic compounds or metals from the coil. Regulators keep those in check via testing.
So, are IVG vapes toxic? When used as intended, IVG vapes are not considered toxic to adult users. They are, however, intended for adult smokers only; like all vapes, they are not safe for youth or non-smokers. Nicotine can impact developing brains and is harmful during pregnancy.
But for an adult switching from cigarettes, an IVG vape drastically reduces toxic exposure. IVG’s own informational blog highlights that e-cigarette vapour contains very low levels of toxins and no carbon monoxide, and that any trace metals mostly come from the device coil (something all vape brands face, which is being improved with better designs). Essentially, no vaping product is 100% “healthy”, but IVG vapes avoid the major harms of smoking and contain nothing out of the ordinary that would make them more dangerous than other top-tier vape brands.
What about user experiences and reviews of IVG vapes’ safety? The good news is that IVG has had no known safety scandals. Experienced vapers often comment on IVG’s great flavours and throat hit, and safety isn’t a common complaint. In fact, reviews implicitly trust the brand’s compliance. For instance, one independent review of an IVG 2400 disposable noted it “contains no trace of diacetyl, acetoin, or pentanedione – all ingredients that can pose risks when inhaled”. This confirms that reviewers are finding IVG vapes free of the usual suspect toxins, which is reassuring. Another blogger pointed out IVG devices are TPD-compliant and safe for daily use, as long as used as intended.
Overall, when scanning reviews of IVG vapes’ safety, you’ll find a positive consensus that IVG devices are well-engineered and trusted. The brand’s large retail presence (tens of thousands of UK stores) also indicates confidence in their safety record.
To answer “Is IVG vape juice safe to use?”, yes, for adult vapers, it is considered safe to use in the context of a smoking alternative. IVG e-juices are made under quality-controlled conditions, use safe ingredients, and every batch must comply with regulations.
Just use them responsibly: follow the device instructions, don’t modify the liquid, and keep everything out of reach of children. If you have any specific health condition, you might consult a doctor, but nicotine vaping in general has been endorsed by UK health bodies as a safer option than smoking.
A few safety tips: IVG vapes (like others) use lithium batteries, so only charge with the proper charger and don’t leave it charging unattended – this avoids rare battery accidents. Also, remember that nicotine can be poisonous in high doses; never drink e-liquid or handle it without care (wash skin if spilled). IVG’s packaging includes all these warnings (e.g., “toxic if swallowed” on the label). As long as you abide by the normal precautions, there’s no evidence of any unexpected risk from using IVG vapes.
Are IVG vapes safe? In conclusion, IVG vapes are about as safe as vaping can get in today’s regulated market. A reputable UK company makes them with a strong safety record and awards for quality. IVG uses only tested, high-grade ingredients (PG, VG, nicotine, flavours) with no diacetyl or banned chemicals. Their products comply with all UK vape regulations and compliance standards, undergoing required safety tests.
For adult smokers, IVG vapes present a far less toxic alternative to cigarettes, delivering nicotine without the tar, carbon monoxide, and thousands of toxins in smoke. Studies and public health reviews indicate vaping (when properly regulated) is dramatically safer than smoking, and IVG exemplifies that standard.
That said, “safe” doesn’t mean “risk-free”. Vaping any e-liquid (IVG included) can cause minor side effects like throat irritation or cough in some users, and the long-term effects are still being studied. Nicotine is addictive and can have physiological effects (increased heart rate, blood pressure). Non-smokers, pregnant women, and youth should not vape at all. But for the intended audience – adult smokers and vapers – IVG vapes are a good choice if used correctly.
They are legal (with the exception of the now-banned disposable formats in the UK), and the brand is adapting to the new laws by offering safe, compliant reusable devices. So, are IVG vapes good? Yes, they are good in flavour and quality. Are IVG vapes safe? Yes, they are considered safe for vaping use, as a regulated product that is much less harmful than cigarettes.
Bottom line: IVG vapes provide satisfying nicotine (including smooth nic salts) without the nasty chemicals of smoke. They’re one of the leading UK brands because they deliver on both taste and safety. If you’re a UK vaper or smoker looking to switch, IVG is a trustworthy brand to try. Always purchase from reputable retailers (to avoid any counterfeit or non-compliant products). Stay within legal guidelines – remember disposables are no longer sold, so look at IVG’s pod kits or their range of e-liquids for your refillable device.
Finally, always listen to your body – if something doesn’t feel right, stop and consult a professional. But for the vast majority, IVG vapes offer a safe, legal, and enjoyable vaping experience. Happy (and responsible) vaping!
Maff manages a Liverpool store and contributes to the GreetVape blog’s content. He is an expert in the vaping industry news, trends, and regulations. Holding a business degree from Liverpool John Moores University, he brings extensive experience in retail management and marketing. His in-depth knowledge of UK vaping laws and market shifts ensures reliable insights on legislation, packaging updates, and retailer strategies.
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